The Next Frontier for Private Equity: Alternative Investments by Individual Investors

Alternative investments are rapidly opening up to a broader segment of individual investors. The latest white paper by visiting fellow Marshall Lux and research assistants Ishita Birmani and Jack Zoltak explores the growing democratization of private markets and its impacts on the future of investing.

Key themes:

• Why large asset managers like Blackstone, Apollo, and KKR are focusing on the retail market
• How evolving regulations and fintech platforms are reshaping access
• The role of evergreen funds, interval funds, and crowdfunding in broadening participation
• The shifting dynamics between institutional and individual capital in a $60T market by 2033

As institutional fundraising becomes more challenging, the individual investor segment offers a compelling and largely untapped growth frontier. Still, regulatory, structural, and educational barriers remain. Read this paper for a comprehensive look at how private equity and other alternatives are entering the portfolios of investors.