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Andreasen to Receive the AMA Foundation’s 2015 Wilkie Award

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The American Marketing Association Foundation (AMAF) announced that Alan R. Andreasen, professor of marketing at the Georgetown University McDonough School of Business, will receive the 2015 William L. Wilkie “Marketing for a Better World” Award.

“I feel honored to receive this award, said Andreasen. “It’s important that the American Marketing Association Foundation recognizes the significance of marketing contributions beyond the commercial sector.”

Andreasen is an internationally known educator and marketing consultant. The nonprofit organizations he has worked with include the World Bank, American Cancer Society, AARP, USAID, American Red Cross, United Way of America, Boys and Girls Clubs of America, National Endowment for the Arts, National Cancer Institute, Habitat for Humanity International, and PBS, as well as public health programs in Egypt, Thailand, Colombia, Jamaica, Mexico, Indonesia, and Bangladesh. He has published over 120 articles and conference papers on a variety of topics including strategic planning, marketing decision-making, consumer behavior, marketing for nonprofit organizations, consumer satisfaction, marketing regulation, social marketing, and marketing research.

The Wilkie Award recognizes marketing thought leaders whose conceptual developments, substantive applications, or empirical studies serve to provide significant bases for improvements in the world. The award is named in honor of William (Bill) Wilkie, the Nathe Professor of Marketing at the Mendoza College of Business, University of Notre Dame.

Research areas for which the award is given include (but are not limited to) marketing theory, innovation, macro-marketing, marketing and public policy, ethics and social responsibility, social marketing, services marketing, competition, pricing, advertising, marketing and development, transformative consumer research, and marketing and the consumer interest.

“It is hard to imagine anyone more fitting for this award than Alan, who lives the core idea motivating the award – to ‘honor marketing thinkers who have significantly contributed to our understanding and appreciation for marketing’s potentials to improve our world,’” said Robert Thomas, marketing professor at Georgetown McDonough who nominated his colleague for this award. “More significantly, he is a true role model for us – the ‘gentleman and scholar’ that we would all aspire to become.”

Andreasen will accept the award on February 14 at the AMA Winter Educators’ Conference in San Antonio, Texas.