Marketing Faculty Seminars and Workshops
Friday, February 20, 11:00am – 12:30pm, Rafik B. Hariri Bldg. Rm. 145
Anastasiya Pocheptsova, Assistant Professor of Marketing, Robert H. Smith School of Business, University of Maryland
Anastasiya Pocheptsova received her Ph.D. in Marketing from the Yale School of Management in 2008. She also holds an M.A. degree in advertising from the University of Texas. Her research explores decision-making and focuses on the influence of goals, emotions and mindsets on consumer choices.
Wednesday, March 4, 11:00am – 12:30pm, Rafik B. Hariri Bldg. Rm.# 415
Jonah Berger, Associate Professor of Marketing, Wharton School of Business, University of Pennsylvania,
Jonah Berger is an expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top-tier academic journals, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger’s recent book, Contagious: Why Things Catch On is a New York Times and Wall Street Journal bestseller and hundreds of thousand of copies are in print in over 30 languages. Berger is a popular speaker at major conferences and events and has consulted for a variety of companies including Google, Coca-Cola, Disney, GE, Vanguard, Unilever, General Motors, 3M, Kaiser Permanente and The Gates Foundation.
Friday, March 20, 11:00am – 12:30pm, Rafik B. Hariri Bldg. Rm. 370
Sha Yang, Professor of Marketing, Marshall School of Business, University of Southern California
Sha Yang's research focuses on modeling consumer purchase behavior and market competition. Her recent research interests include search engine advertising and social network. She is a leader in developing models with sophisticated interactions among consumers and firms, and is a pioneer in introducing Bayesian methods into estimation of such interactions. Professor Yang has published more than 20 articles, and serves on the editorial board of Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics. Professor Yang has collaborated with many companies including Visa, Miller Brewing Company, HP, Pepsi Co., CBS, TNS, McCann Ericson, epinions.com, Taobao.com and China Mobile.
Friday, April 10, 11:00am – 12:30pm, Rafik B. Hariri Bldg. Rm. 370
Deborah MacInnis, Vice Dean for Undergraduate Programs, Charles L. and Ramona I. Hilliard Professor of Business Administration, & Professor of Marketing Marshall School of Business, University of Southern California
Deborah MacInnis is an expert in marketing communications, information processing, branding, and emotions, who has published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Personality and Social Psychology, among others and the Alpha Kappa PSI Awards. She received the Maynard for the most significant contribution to marketing thought in the Journal of Marketing. She is current co-editor of the Journal of Consumer Research, former associate editor of the Journal of Consumer Psychology, and past President of the Association for Consumer Research. Professor MacInnis has also received several teaching awards including Marshall's Golden Apple.
Friday, April 17, 11:00am – 12:30pm, Rafik B. Hariri Bldg. Rm. 370
Cassie Mogilner, Assistant Professor of Marketing, Wharton School of Business, University of Pennsylvania
Professor Cassie Mogilner studies happiness, highlighting the role of time. Her research examines such questions as how focusing on time (rather than money) increases happiness, how the meaning of happiness changes over the course of one’s lifetime, how giving time to others can alleviate the stress of being time constrained, and how much happiness people enjoy from spending their time on extraordinary versus ordinary experiences. Across these inquiries, her findings highlight the high level of happiness that stems from personally connecting with people and with the present moment. Professor Mogilner also studies decision making, examining how factors in the choice context (e.g., categorization and the simultaneous vs. sequential presentation of options) can influence the level of satisfaction that individuals experience from the choices they make.
Professor Mogilner’s research articles have been published in the top-tier academic journals, Psychological Science, Journal of Consumer Research, and Social Psychology and Personality Science. Popular accounts of her work have been featured on NPR and have appeared in such publications as The Economist, the New York Times, the Wall Street Journal, the Financial Times, Scientific American, and the Boston Globe. Her work on giving time was featured among the "32 Innovations that Will Change Your Tomorrow" in the New York Times Magazine.
Friday, May 1, 2015, 11:00am – 12:30pm, Rafik B. Hariri Bldg. Rm. 130
Fred Feinberg, Professor of Statistics, Ross School of Business, University of Michigan
Prof. Feinberg's research examines how people make choices in uncertain environments. His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating). He also works in mathematical psychology, Bayesian econometrics, dynamic programming, as well as models of advertising and consumer variety-seeking. He is Co-Editor of Marketing Science and formerly Senior Editor for Marketing at Production and Operations Management and Associate Editor at Journal of Marketing Research,. With Tom Kinnear and Jim Taylor, he is author of Modern Marketing Research: Concepts, Methods, and Cases.